About Oud

Oud is one of the world’s most prized and recognisable fragrance ingredients, valued for its depth, warmth, and unmistakable character.

Originating from the resinous heartwood of the agarwood tree, oud has been used for centuries throughout the Middle East and parts of Asia in perfumery, ceremonies, and daily life. When the tree naturally produces a dark aromatic resin in response to infection or age, the wood develops the rich scent known as oud.

Traditionally burned as incense or blended into fragrance oils, oud became deeply connected to Arabian fragrance culture, where scent is considered part of hospitality, identity, and personal expression.

Known for its rich woody profile, oud can smell smoky, sweet, earthy, leathery, spicy, or smooth depending on how it is blended. It is often paired with notes such as rose, amber, saffron, musk, sandalwood, vanilla, and spices to create luxurious and long-lasting fragrances.

Over the last two decades, oud has grown from a traditional regional ingredient into a global fragrance staple. Major luxury fragrance houses across Europe and the West have embraced oud-inspired scents, helping introduce Arabian fragrance culture to a wider audience around the world.

Today, oud represents a meeting point between tradition and modern luxury: Timeless, expressive, and unmistakably distinctive.